Northern Territory Government Newsroom

‘Summer Well Spent’ – The NT Comes to Life in Summer

The latest tourism campaign ‘Summer Well Spent’ targets domestic audiences creating interest and conversion for holiday visitation to the Northern Territory during our wet season.

Minister for Tourism and Culture Lauren Moss said it was important to keep the Northern Territory front of mind for Australian travellers planning their summer holidays.

“Tourism is a key economic driver for the Territory, it pumps close to $2.2 billion into the economy every year and provides employment, directly or indirectly, for more than 17,000 people, amounting to 12 per cent of the Northern Territory’s workforce,” Ms Moss said.

“The campaign will help attract more visitors to the Territory, providing an important boost for local tourism operators and businesses and create jobs over what is traditionally the slower season.”

During the summer months the Northern Territory offers a range of great value adventures. In the Top End, waterfalls are flowing and the fishing is fantastic. In Central Australia the four wheel driving and hot air ballooning also offer exciting opportunities for the adventurous traveller.

The new 2017 campaign dedicated web page will highlight holiday deals, videos, regional maps, itineraries and activities available right across the Northern Territory.

The campaign also targets locals, encouraging them to invite their interstate friends and family to visit over the holiday season.

The Department of Tourism and Culture is partnering with Virgin, Webjet, Fight Centre and Wotif to advertise a range of sale airfares, packages and accommodation offers across digital platforms. Webjet is offering great deals already with a starting offer of $539 for flights to Darwin + 4 nights accommodation.

The ‘Summer Well Spent’ campaign is an extension of the highly successful ‘Do the NT’ tourism campaign and will run from 4 November 2017 – 31 January 2018.


Media Contact: Trish Grimshaw 0401 119 242