Northern Territory Government Newsroom

Creating Jobs and Supporting Business: Record Investment to Turbocharge Territory Tourism

The Territory Labor Government is rolling out a record $103 million tourism stimulus package to attract more visitors, create local jobs and put more money into the pockets of Territorians.

Announcing the package at his annual ‘The Year Ahead’ speech, Chief Minister Michael Gunner said it will deliver more marketing, new tourism infrastructure and improve existing festivals and events.

“Creating local jobs is my number one priority and this plan to turbocharge tourism is a serious show of support for local business,” he said.

“I will move heaven and earth to support Territory business during this tough economic period – that is my message to them.

“We know that spending more on tourism – including on marketing and product development – brings more people to the Territory.

“That’s more people filling seats on planes, sleeping in our hotels, eating in our restaurants, spending in our shops and going on tours. And that means more money in Territorians’ pockets”.

Mr Gunner said the tourism industry supports thousands of small and medium businesses and over 17,000 direct and indirect jobs across many sectors including hospitality, retail, arts and culture and transport.

With the INPEX Ichthys project winding down, Government is focused on finding sustainable ways to stimulate the economy and grow jobs.

Starting immediately - and rolling out over this and the next financial year - the package will deliver:

The $26.57 million for marketing is expected to generate a $345 million return on investment over the next two years, and more longer-term, directly into the NT economy and support thousands of jobs.

Mr Gunner said he and Tourism Minister Lauren Moss have listened to tourism and business leaders.

“We have listened and taken decisive action - when you invest more in tourism, you bring new money into the Territory economy and that’s good for business. This injection is on top of our existing investment into tourism marketing and enhancing our visitor offerings,” Ms Moss said.

“It provides an immediate boost to our tourism industry and local businesses ahead of other major investments that will also attract people, create jobs and stimulate the economy. These include our $100 million Arts Trail initiative, $100 million Darwin CBD revitalisation and $90 million Alice Springs investments including the CBD revitalisation, National Aboriginal Art Gallery and Cultural Centre.”


Media contact: Trish Grimshaw 0401 119 242