Northern Territory Government Newsroom

Turbocharging Tourism – Improving Festivals, Events and Experiences to Attract More Visitors

Along with marketing and tourism infrastructure, the third major part of the Turbocharging Tourism stimulus package will see almost $21 million over two-years invested to improve existing festivals, events and experiences to make them more memorable for visitors and locals.

Minister for Tourism and Culture, Lauren Moss said $20.78 million will further develop our tourism product and includes $3 million for an Industry Development Fund - Visitor Experience Enhancement Program to support new experiences.

“This $21 million will enhance our festivals, events and other tourism offerings to cement the Territory’s reputation as a vibrant and exciting place to live, work and visit,” she said.

“It will give tourists more reasons to visit and keep them here longer when they do – and that means more money into Territorians’ pockets.”

This $20.78 million boost includes:

“People can apply for Visitor Experience Enhancement Program grants right now to help them improve their businesses and provide better visitor experiences,” Ms Moss said.

“There is also funding to support new and existing events, and for art and cultural organisations to provide unique experiences.”

The Visitor Experience Enhancement Program will enable the industry to undertake projects to improve tourism experiences, facilities and attractions for visitors and locals.

Eligible projects and activities may include (but not limited to):

The $103 million Turbocharging Tourism stimulus package also includes two other key parts: $56.24 million for tourism infrastructure and $26.57 million of new funding for smarter and more targeted tourism marketing.

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Media Contact: Trish Grimshaw 0401 119 242