Northern Territory Government Newsroom

Turbocharging Tourism to Attract More Visitors

The Territory Labor Government has ramped up its investment in our critical tourism industry with a record $103 million turbocharging tourism stimulus package to attract more visitors, create local jobs and put more money into the pockets of Territorians.

In recent years workers on major projects, have displaced tourists in the Top End, taking up seats on planes and filling our hotel rooms. We are working hard to lure more tourists and business travellers here, inject money into the economy and counter the effects from the wind down of the Ichthys construction phase.

Minister for Tourism and Culture, Lauren Moss said there were more cooperative marketing campaigns underway and planned than ever before, as part of the Turbocharging Tourism package. 

Recent successes include:

Other Turbocharging Tourism wins include:

An additional $20.78 million is going into enhancing our existing festivals, events and other tourism experiences, to cement the Territory’s reputation as a vibrant and exciting place to live, work and visit. Wins include:

Quotes from Minister for Tourism and Culture, Lauren Moss

“Tourism is a cornerstone of the Northern Territory economy, supporting thousands of small and medium-sized businesses, 16 300 plus direct and indirect jobs – some 12 per cent of the total Northern Territory employment – and contributes 9% to our Gross State Product.

“The Territory Labor Government is investing in our vital tourism industry through our record $103 million turbocharging tourism stimulus. I expect to see visitation figures improve once the current turbocharged activities and marketing initiatives convert to on-ground visitation.

“The flow-on economic benefits of turbocharging tourism ripple through many of our key industry sectors - retail, hospitality, transport, construction to name a few.

“More visitors to the Northern Territory means more jobs and more profit for local businesses - and that means more money in Territorians’ pockets.”

Media contact: Trish Grimshaw 0401 119 242


International visitation statistics released by Tourism Research Australia (TRA) today shows international visitation to the NT declined by 7.4 per cent to 283,000 visitors for the year ending June 2018. 

The TRA data, which includes visitors travelling for business or employment purposes in addition to tourists*, shows a slight decline in visitation in the year ending June 2018 from UK, USA and Germany.

At the same time, visitors from Japan, France, and Italy increased. Visitors from Greater China were steady at 18,000, with the impact of the new Shenzhen, China to Darwin services forecast to be seen in the latter half of 2018**.

* Note: Data provided by TRA does not differentiate between visitors travelling for business or employment purposes, and tourists. TRA has identified concerns surrounding the quality of ‘the main purpose of visit’ component of the passenger data, which is supplied by the Department of Home Affairs.

** Note: Direct flights to Darwin from Shenzhen, China commenced on 30 May 2018.