Northern Territory Government Newsroom

Turbocharged Military Heritage Campaign Launched

Military buffs will be lured to the Territory for the inaugural Territory Tribute event series, with a targeted marketing campaign set to roll out as part of the Territory Labor Government’s record $103 million Turbocharging Tourism stimulus package.

The Territory Tribute military event series is expected to attract more than 15,000 visitors and deliver more than $4 million in estimated visitor expenditure.

Each of the Tribute events will be promoted as part of the new marketing campaign to spark ‘immediate’ holiday bookings, supporting jobs and local businesses during a traditionally quieter time for tourism.

The Territory Tribute series will start with the Bombing of Darwin Commemoration Ceremony (Feb 19) followed by a number of events running through to Anzac Day (April 25) 2019.  These events will put a spotlight on the significant role the Territory played in World War II as well as positioning the NT as the key pilgrimage destination for military history in Australia.

The campaign, which will include digital and social media advertising as well as video promotion on YouTube and catch up television, will roll out in partnership with Holidays of Australia, who will be promoting travel packages incorporating the pillar events included within the Territory Tribute program. 

Events include:

19 Feb      Bombing of Darwin Service

19 Feb      Last Post ceremonies commence and run weekly until late April, and then daily in the lead up to Anzac Day.

5-7 April    International Military Writers’ Festival

24 April      Overture to Peace

25 April      Anzac Day Services and World’s Biggest Two-up School.

For more information, visit: www.northernterritory.com/militaryheritage

Attachments: 

Quotes from Minister for Tourism, Sport and Culture, Lauren Moss

“Our Turbocharging Tourism package is driving demand to the Territory with more tourism marketing and new year-round attractions and experiences, providing a boost to the economy.

“Military history is gaining in popularity around the world with increased visitation at war memorials and museums.

“The Territory is rich in military heritage and stories and 2019 is the year to visit for all those history buffs out there with some exciting new military themed events on our calendar.

“Many Australians don’t realise that war came to our Top End shores. Darwin played a significant role in Australia’s World War II history with the Bombing of Darwin on 19 February 1942 the largest single attack ever mounted by a foreign country on Australia.

“Outside of Darwin, visitors can also find many sites of military heritage including the Anzac Hill Memorial and Spencer Hill war time sites in Alice Springs, the Katherine Museum, a former WWII regional air terminal that holds an eclectic collection of artefacts, photographs and memorabilia, and the Adelaide River War Cemetery.

“This new campaign will help raise awareness of these experiences and ensure military history fans see Darwin and the Territory as the ultimate pilgrimage destination in Australia.”


Media Contact: Trish Grimshaw 0401 119 242

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