Northern Territory Government Newsroom

Record Numbers at the NT Muster Promoting the Territory as the Premier Destination for Aboriginal Arts and Culture

Hundreds of travel agents in Brisbane, Melbourne and Sydney are being targeted at the NT Muster roadshow with the message the NT is the premier destination for Aboriginal arts and culture.

The Territory’s rich art and culture is a major drawcard for national and international tourists and a key economic driver. The Territory Labor Government is investing $106 million to build a nationally significant Arts Trail throughout the Territory to support and grow our arts and cultural industry and provide new and enhanced attractions for national and international visitors.

The NT Muster provides the opportunity to present the progress of the Territory Labor Government’s record $103 million Turbocharging Tourism package which is bringing thousands more visitors to the Territory, injecting millions of dollars into the economy and creating local jobs.

At the NT Muster, over 500 travel agents, inbound tour operators and wholesalers will learn more about what the Territory has to offer equipping them with the knowledge and skills to better sell the NT as a holiday destination to their clients. For the 34 NT operators, it is a perfect opportunity to showcase their tourism offerings and learn how to best market and sell their products.

The NT Muster roadshow commences in Brisbane tomorrow, moves to Melbourne on 6 March and onto Sydney on 7 March. 

NT Muster 2019 – Participating NT Operators:

Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:

“The NT Muster is our opportunity to take the NT to travel consultants who are on the frontline selling the Territory to east coast visitors.

“This year’s Muster will also provide an opportunity to update the industry on the positive progress being achieved as part of the Territory Labor Government’s record $103 million Turbocharging Tourism stimulus package.

“The Arts and Culture theme highlights the Territory as Australia’s must-do destination to experience exceptional and authentic Aboriginal art and cultural events and products, with a particular emphasis on our recently launched Territory Arts Trail tourism campaign.

“Operators attending NT Muster represent accommodation, attractions, touring and transport services right across the Territory including first time exhibitors Alice Springs School of the Air Visitor Centre, Banubanu Beach Retreat, Finke River Adventures, Matt Wright Explore the Wild, Outback Elite Tours and Ramada Suites Zen Quarter.” 

Quotes from Sales and Marketing Manager, Kakadu Tourism, James Robinson:

“Kakadu Tourism is excited to be attending NT Muster this year as it provides direct access to domestic travel agents who are key influencers when it comes to domestic travellers planning their next trip.   

“NT Muster brings all these agents to the one place where we can update them on our products.

“By attending NT Muster we are able to liaise over three days with agents who genuinely want to learn more about Kakadu and the Northern Territory as a destination.

“Kakadu Tourism will update these agents about our recently completed $1.6M refurbishments at Cooinda Lodge plus all the amazing experiences in Kakadu coming up this year including: Taste of Kakadu in May, The Northern Territory Travelling Film Festival including a screening of Top End Wedding in June, and we will be sharing some exciting new accommodation options at Cooinda Lodge that will be ready in July this year.” 


Media contact: Trish Grimshaw 0401 119 242