26 Apr 2019
Minister for Tourism and Culture
Territory tourism businesses will be supported to enhance their visitor offerings, with the Visitor Experience Enhancement Program (VEEP) to be extended for another two years as part of the Territory Labor Government’s $62.8 million TURBO2 investment announced earlier this week.
Under VEEP, a further $3 million will be available over two years from July 2019. Businesses will be able to access grants to make improvements that will lead to all-important positive visitor reviews and perceptions of their offerings.
VEEP was launched as part of TURBO1, with 115 Territory businesses benefiting from enhancement grants over two rounds. The $3 million program unlocked a further $11.6 million in private investment across the Territory.
VEEP2 is expected to deliver similar benefits.
TURBO2 also continues the Government’s focus on attracting more business events and conferences to the Territory, with a further $7 million over two years going into attracting more business events through a business event support fund and targeted business event marketing activities.
Business events deliver significant economic benefit, with delegates often staying longer and spending more on average than other visitors.
TURBO1 investment into business events attraction has seen 38 business events and conferences booked in, most in 2019, bringing more than 12,000 delegates and $29 million into the economy. TURBO2 is expected to build on this momentum.
Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:
“We continue to invest in tourism to attract more people to the Territory and to make sure they have a great experience when they’re here. That’s what the Visitor Experience Enhancement Program is all about.
“The response from tourism and hospitality operators to previous rounds of the program was extremely positive with 115 operators from across the Territory taking advantage of the grants to improve their visitor experience.
“Investing in TURBO2 allows us to build on the momentum of our first Turbocharging Tourism investment, which has so far delivered more than 57,000 extra holiday visitors, injecting more than $70 million extra into the economy.
“As well as improving our visitor offering, the VEEP program will also provide a welcome boost to local tradies who will benefit from millions of dollars’ worth of enhancement works right across the Territory.
“Through TURBO2, the Territory Labor Government will also continue to invest in attracting more national and international business events.
“We know that business events deliver significant economic benefits and support local tourism, retail and hospitality jobs. Securing just one additional 500-delegate business event for the Territory delivers over $2 million in incremental visitor spend – that’s why we will continue to aggressively pursue business events both domestically and from Asia.
“Business events and conferences are highly sought after; our investment of $7 million over two years means we are able to offer attractive incentives to get organisers to stage their business events and conferences in the Territory.
“This investment will be supported by the Territory’s first ever long-term business events strategy which will guide the development of the NT business events sector through to 2030.”
Quotes from PeeWee’s Owner’s, Lily and Simon Matthews:
“As business owners in the Tourism and Hospitality sector, we applaud NTG on the recent Turbo Charging Initiative. This is a great vehicle for helping businesses, such as ourselves, to invest in improving their business and infrastructure which leads to an improved visitor experience.
“We were grateful for the support from TT1 as this enabled us to complete our recent renovation at PeeWee’s.
“The extensive renovation has increased our Wet Season capacity, modernised the facilities and usability of the complex, as well as beautified the outdoor gardens and lawns.
“We believe that TT2 is a great way for NTG to support local businesses by helping to facilitate their infrastructure needs.
“The Tourism and Hospitality industry in a major contributor to the Northern Territory economy. Through an enhanced visitor experience, more jobs are created and the flow on effects of extra business increases on a macro level.”
Media Contact: Ellie Clancy 0436 646 689