Northern Territory Government Newsroom

Turbocharging Tourism: $2.5 billion of Visitation into the Territory

The Northern Territory is reaping rewards from the Territory Labor Government’s Turbocharging Tourism investment with visitor numbers up by 11 per cent in the year ending June 2019.

More visitors are travelling to the Northern Territory and they’re spending more during their stay, latest figures from Tourism Research Australia reveal.

Close to two million domestic and international visitors spent $2.5 billion in the year ending June 2019.

The figures include those on holiday, visiting friends and relatives, business travellers and others.

Business visitors to the Territory represented the biggest growth with an increase of 33 per cent.

The two top national visitor markets, with a combined expenditure of $681 million, were NSW and Queensland, while the top international markets were Japan and the US.

Data confirms visitor increases from each of these four markets, most significantly Japan, which had a 56 per cent jump in visitor numbers.

View the latest visitor data at

Quotes attributable to Minister for Tourism, Sport and Culture, Lauren Moss:

“These figures vindicate our investment in Turbocharging Tourism and endorse our Northern Territory Tourism Industry Strategy 2030 which aims to increase visitor numbers and expenditure by an even greater margin.

“Tourism is a highly competitive global industry and the Northern Territory has stunning natural attractions, wide-open spaces, unique cultural experiences and world-class facilities that make it the perfect port-of-call for national and international visitors.

“We will continue to promote our regions so we can attract more interstate and international holiday visitors and market the whole Territory from the Red Centre through to the tropical Top End as a destination unlike any other place on Earth.”

Media contact: Lisa Sennett 0436 929 858