Northern Territory Government Newsroom

Turbocharging Tourism: The Territory a Key Destination for International Business Events

More than 2000 people will bring around $5.5 million into the Territory through visitor expenditure over the next two years as the NT emerges as a key destination for international business events.

Five international association events will be staged in the Northern Territory over the next two years, including The World Federation of Neuroscience Nurses; 9th Congress of the International BioIron Society; World Indigenous Business Forum; WaterMicro; and the 29th Asian Shipowners' Association AGM & Conference.

These are on top of a range of national business events and conferences also set to be hosted here over the coming years.

The Territory has been able to lure more national and international events here, in the face of stiff competition from other jurisdictions, thanks to the new $9.33 million NT Business Events Support Fund – part of the Turbocharging Tourism initiative.

Business event attraction is being guided by the Territory’s first-ever dedicated Business Events Strategy, launched in July.  Events have been actively pursued based on their alignment with key sectors identified in the Government’s Economic Development Framework.

In August, two national events held in Darwin – PULiiMA 2019 Indigenous Languages & Technology Conference and the National Housing Conference – attracted record-breaking numbers of 600 and 1,100 delegates respectively.

The Lowitja International Indigenous Health and Wellbeing Conference 2019 held in Darwin in June hosted a record-breaking 800 health and research professionals from Australia and around the world.

Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:

“Business events travellers are high yield visitors who spend money beyond hotel rooms and restaurants, supporting jobs and putting more money through the tills of local businesses. They are also more likely to bring their families back for a holiday after getting a taste of the Territory.

“The Business Events Strategy released by this Government aims to generate $68 million in delegate expenditure by 2030, and our turbocharged $9.33 million investment over four years into proactively targeting lucrative business events is starting to pay dividends.

“This is effectively opening up a whole new traveller market for the Territory.

“Attracting large-scale events also helps to drive demand for air services, which in turn will contribute to more sustainable and affordable air services for the Territory over the longer term.”

Media contact: Cameron Angus 0404 021 192