Northern Territory Government Newsroom

Driving Business Events to the Territory: Event Here This Year

Business Events Australia has released a domestic campaign encouraging Australians to Event Here This Year, to help provide a boost to the events industry in the wake of the combined effect of a global downturn in travel to Australia as a result of the bushfires.

NT Business Events is working with Business Events Australia to ensure the Northern Territory is represented and considered as a unique destination for business events.

Part of the National Bushfire Recovery Fund, the campaign urges organisations to hold their business events at home this year rather than abroad.

Event decision makers and influences are encouraged to choose Australia, convince their clients and encourage their networks to event in Australia this year.

While Business Events Australia is spearheading the campaign, its success relies on the entire events industry sharing the Event Here This Year message as far and wide as possible.

For more information email or visit

Quote from Acting Minister for Tourism, Sport and Culture, Eva Lawler:

“Everyone at all levels of the industry can help drive the campaign by encouraging their networks to Event Here This Year.

“The Territory Labor Government recognises the importance of the business events market to our economy, that’s why we are investing $9.33 million over four years as part of Turbocharging Tourism, to make it even more attractive to hold a business event here.

"Business events travellers spend money beyond hotel rooms and restaurants, supporting jobs and putting more money through the tills of local businesses.

“Our Long-term Business Events Strategy released in 2019 aims to deliver $68 million in delegate expenditure to the Territory economy by 2030, so I encourage everyone to spread the word and use the hashtags #eventherethisyear and #ntbusinessevents when posting their business events products, services and experiences on their social channels.

“The business events industry is lucrative, with a 500 delegate conference generating more than $1M in estimated delegate expenditure into the Territory economy.”

Media Contact: Lisa Sennett 0436 929 858

Darwin Waterfront Precinct

Alice Springs

Uluru-Kata Tjuta National Park