Northern Territory Government Newsroom

$2M Immediate Tourism Resilience Plan: Key to the NT Partnership Program to Drive Interstate Tourism

A new free partnership program to promote NT tourism operators and experiences to interstate audiences is available to local businesses as part of the Territory Labor Government’s $2 million Immediate Tourism Resilience Plan.

Key to the NT is a free program targeted at the self-drive market.

Tourism NT will partner with the Caravan Industry Association of Australia and other local and national tourism businesses to promote NT holiday incentives through interstate tourism databases.

The incentives will be available to interstate visitors only, commencing 1 April 2020.

Local businesses who wish to participate in Key to the NT and submit a specific and attractive product incentive can find out more at

Quotes from Acting Minister for Tourism, Sport and Culture:

“We are delivering our $2 million Tourism Resilience Plan to minimise the impacts of the Australian bushfires and the national coronavirus travel restrictions to support the Territory’s tourism industry and encourage visitors to come to the NT.

“The Key to the NT partnership program aims to promote Territory tourism and hotelier deals and value-add offers to interstate audiences via national tourism-related organisations’ significant client databases.

"This is a great opportunity for local tourism operators and businesses to showcase their product nationally and provide extra incentive for Australians to visit the NT.”

Quotes from Stuart Lamont, CEO, Caravan Industry Association of Australia:

“The Territory is ready made for a self-drive adventure, and the Caravan Industry Association of Australia is excited to partner in the Key to the NT promotion opening up some of the many attractions which should be on every Australian’s bucket list. 

We look forward to encouraging Australians to visit and explore every corner of the NT.” 

Media Contact: Lisa Sennett 0436 929 858

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