Minister for Major Events
Parrtjima continues to deliver for the Red Centre
Independent research has shown Parrtjima 2022 was another resounding success, attracting a record 23,445 attendances across the 10-nights from 8-17 April 2022. This included 13,349 unique individuals, with almost 7,000 (6,947) from interstate.
The results come during NAIDOC Week, which celebrates Australia’s Aboriginal culture, and confirms the important role events such as Parrtjima play in connecting people with Aboriginal culture.
Just over 70 per cent of interstate visitors travelled to Alice Springs specifically to attend Parrtjima, meaning they wouldn’t have visited the region if the event had not taken place. This was up from 4,120 in 2021.
Other impressive figures include:
Parrtjima being responsible for generating a total expenditure stimulus of $14.7 million (up from $11.6 million in 2021), of which 81 per cent ($11.9 million) was new money to the Territory. Combined, Parrtjima visitors clocked up a total of 34,627 visitor nights in the Territory, including 26,683 in Alice Springs and 7,944 elsewhere in the NT.Almost half (47.7 per cent) of attendees said they were very likely to return to Parrtjima next year.The attendee satisfaction rate was 8.4 out of 10 (up from 7.9 in 2021).
Parrtjima 2023 will take place from 7-16 April 2023, with the theme to be announced later this year, followed by another exciting program.
To find out more, visit [http://www.parrtjimaaustralia.com.au]
Quotes from Minister for Major Events, Paul Kirby
“Parrtjima has delivered another year of strong results, with impressive figures showing more than half of all visitors to the festival came from interstate. This is great news for the Territory’s tourism and hospitality industries.”
“Anyone who was in the Red Centre around the time of Parrtjima could see for themselves how busy the town was, with hotels, hire cars and tourism experiences fully booked, and Todd Mall bustling with activity. The event itself was magic and offered a unique and incredible experience for locals and interstaters."
“This research shows investment in amazing events like this one benefits the Territory and its businesses."
“The level of attendee satisfaction at Parrtjima continues to climb every year and it means visitors will spread the word to help us continue to grow this great event."
Northern Territory Government