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Tourism NT Unveils Largest Ever Summer Campaign

Office of the Chief Minister

The Northern Territory Government will launch its biggest summer tourism campaign ever, starting 1 October. 

Designed to incentivise demand for the NT over the traditionally low season, the $5 million NT Summer Sale campaign will partner with all the Australian shop front travel retailers including Holidays of Australia, Helloworld and Flight Centre to drive sales.

Consumers will save up to $1,000 on an NT holiday booking made between 1 October 2020 and 31 March 2021 with travel also within these dates.

The sales promotion is based on a set discount of $200 for every $1,000 spent on an NT booking made through partners (up to a maximum of $1,000 discount), and will be valid for bookable flights, accommodation, tours and attractions or hire vehicle.

The unprecedented deal makes the Northern Territory an even more attractive destination for domestic travellers from safe home ports, which will, in turn boost our local economy. 

The Tourism and Hospitality industries have been some of the hardest hit as a by-product of the COVID-19 pandemic, but Australian travellers are looking for safe tourism options, closer to home in locations with COVID-19 under control. 

The NT has continued to be the safest place in Australia throughout the pandemic contributing to the Territory’s ability to open the door to domestic tourists to experience the adventure of a lifetime. 

Quotes from Minister for Tourism and Hospitality, Natasha Fyles:

“The global pandemic has caused a lot of hurt for our Tourism and Hospitality operators. We know it’s been hard. 

“Our largest ever summer tourism campaign will help drive visitation to the NT in what is our traditionally low period.  

“If you’re considering visiting the NT, our message is clear. All Australians not located in a current hotspot are welcome to come to the Territory.

“Last year Aussies spent more than $64 billion on overseas holidays. With international travel on the backburner for a while yet, we’re encouraging everyone from areas where COVID-19 is contained to enjoy an adventure of a lifetime here in the NT.”

Media contact: Hannah West 0436 641 108


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