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March Madness Campaign to Reel in More Million Dollar Fish Winners

Office of the Chief Minister

For the first time, anglers in the Territory will have the chance to reel in even more cash as part of Australia’s richest fishing competition, Million Dollar Fish. 

The competition’s underwriter, SportsBet, has unveiled the March Madness campaign for the final month of Season 6.

The exciting initiative will see the first registered fisho who hooks a Season 6 prize-tagged barra during March double their money – excluding the Million Dollar Fish. 

For example, a red-tagged $10,000 barra will be worth $20,000. A purple-tagged $5,000 Charity Fish will be worth $10,000, with $5,000 awarded to the fisho and $5,000 awarded to the winners’ Million Dollar Fish affiliated charity of choice.

Million Dollar Fish NT-based charities include Cancer Council, Star Ball through Starlight Children’s Foundation, and the Shimano Junior Indigenous Guide Program. 

This season’s new $15,000 Double Tag Barra will be worth $20,000 to the fisho, and $10,000 to their mate of choice.

There are still 123 prize-tagged barra to be caught as part of the Million Dollar Fish competition, including seven worth $1 million. Once the first Million Dollar Fish is caught, the remaining six become $10,000 prizes. 

A total of $95,000 has been given away as part of Season 6 so far, with 10 barra caught across the Top End by local and interstate anglers.

Season 6 of the Million Dollar Fish competition runs from 1 October 2020 to 31 March 2021.

To be in the running to win, you must register at:


Quotes from Minister for Major Events, Natasha Fyles:

“The Territory Labor Government recognises the importance of continuing to invest in this competition – it boosts tourism by attracting anglers from interstate, which has flow-on effects for the Territory’s economy.   

“It also encourages people to get out and explore the Territory’s waterways and coastlines, ultimately promoting the NT as one of Australia’s best fishing destinations.  

“Season 6 got off to an exciting start, with 10 fish caught in the first three months.

“This announcement will encourage more Territorians and visitors to enter the competition, and hopefully reel in more barra and more cash.”  


Quotes from SportsBet External Affairs Manager Brad Fanning:

“As the major sponsor of the Million Dollar Fish competition, SportsBet is absolutely thrilled to launch the March Madness campaign which will hopefully result in more winners taking home huge cash prizes next month. 

“We had a record-breaking start to the competition, and we’re hoping this campaign will encourage more fishos to hit the water and catch prize-tagged fish so we can finish Season 6 on a high.”