05 Mar 2015
Chief Minister of the Northern Territory, Minister for Tourism
Local agencies have secured a fairer slice of the Territory’s $24 million tourism marketing spend under a new panel advertising contract that has just been awarded.
“In the past, the Territory’s tourism
marketing has been led by a single interstate agency which contracted work out
to smaller operators. We felt this could put many local companies at a disadvantage
and the government asked for things to be done differently,” Chief Minister
Adam Giles said.
“Eight local agencies have been selected as
part of a new 3 year, $24 million panel contract for domestic creative and
media services. Two of these agencies have been appointed in more than one
The aim of this new approach is to grow local
capability and capacity while providing Territory businesses with a slice of
our tourism marketing budget.
“Territory creative agencies have a big role
to play in telling the Territory’s tourism story on the local, national and regional
stage,” Mr Giles said.
The new panel of agencies will be tasked to
provide media, creative, photography, filming, editing, audio and digital
services at the national, mid-tier and regional local level.
“The panel approach allows Tourism NT to have
a direct relationship with local Territory suppliers and the flexibility to
work with a variety of agencies to build on Tourism NT’s strong brand,” Mr
Six of the successful Territory agencies are based in the Top End and two in Alice Springs:
The allocation of work to the agencies will
be decided based on their expertise as well as previous relevant experience,
quality of ideas, value for money and ability to achieve the outcomes in the
The new panel contract will begin on April
after the current contract with Publicis Communications expires. Publicis Communications has been retained on the
Media Contact: Danielle Parry 0413 081 801