17 Dec 2015
Minister for Asian Engagement and Trade
Darwin will host its largest contingent of Chinese cruise ship passengers ever today with around 400 tourists from Greater China among about 700 passengers on board the Superstar Virgo.
The arrival of the Chinese cruise ship passengers comes as Chief Minister Adam Giles and Tourism NT representatives visited China this week as part of a trade mission to help grow the Territory’s share of the Greater China market.
Minister for Asian Engagement and Trade Peter Styles said the Greater China outbound market was one of the fastest growing in the world and the Northern Territory Government was doubling its marketing budget in the region to help attract more visitors to the Territory.
“Currently, the NT attracts around 14,000 Chinese visitors a year which the Government wants to grow to 30,000 visitors a year by 2020,” he said.
“Tourism Australia research shows the number one factor Chinese tourists consider when deciding to holiday is world class beauty and natural environments, of which the Northern Territory has an abundance, making it an ideal holiday destination for Chinese travellers.
“That’s why the Northern Territory Government has upped the ante on our marketing efforts and placed an increased focus on digital distribution partners.
“We’ve also invested in a new documentary with Chinese rising star Lily Ji showcasing the Territory’s diverse regions, which is expected to be broadcast to a huge audience in China next year.”
Mr Styles said the Superstar Virgo was a cruise ship growing in popularity among people living in mainland China, Hong Kong and Singapore, and Darwin was the ship’s last port of call in Australia – cementing our place as Australia’s northern cruise gateway.
“Today’s visit by the Superstar Virgo will help raise the profile of the Northern Territory in the region as the Chinese visitors share photos and stories of their stopover with family and friends on social media,” he said.
“It’s all part of the Country Liberals Government’s plan to drive the development of Northern Australia and build a $2.2 billion visitor economy by 2020.”
As part of the stopover in Darwin, the Chinese cruise ship passengers will undertake traditional Northern Territory experiences, visiting Crocodylus Park and the Spectacular Jumping Crocodile Cruise at Adelaide River.
Media Contact: Rebecca Barr: 0407 284 066