Tourism NT has fast-tracked its latest marketing campaign featuring the new brand ‘Different in every sense’ which will roll out from Sunday in eastern state metro papers alongside a new video advertisement to run on Facebook this weekend, urging interstate travellers to put the Territory on their holiday itinerary.
As well as print and social media advertising, the campaign includes a cooperative marketing deal with Jetstar offering flights to Darwin from most major airports into Darwin and Uluru including $89 flights to Darwin from Brisbane.
The Territory campaign comes on the back of Tourism Australia’s new marketing activity encouraging Aussies to holiday at home to support the local tourism industry in the wake of the devastating bushfires impacting communities across the country.
The Holiday Here This Year campaign will be rolled out across print, social media, billboards across major cities, content partnerships, radio and outdoor advertising, with Australians asked to demonstrate their support using the hashtag #holidayherethisyear.
As part of the campaign, Tourism Australia has released a social media video featuring tourism operators from across the nation including NT operators Brolga from the Kangaroo Sanctuary in Alice Springs, the Nitmiluk Tours team and Claire Edwards from Voyages Indigenous Tourism Australia at Uluru.
In the video, the operators encourage Aussies to ‘pack their bags and see our beautiful country’.
For more information and resources visit www.australia.com/holidayhere
Quotes from Acting Minister for Tourism, Sport and Culture, Eva Lawler:
“The bushfires have had far-reaching consequences and Australia’s tourism industry is one sector feeling the impact.
“It’s critical that we stand with other states and territories to support the local industry and the thousands of Australians it employs by encouraging Aussies to holiday in their own backyard in 2020.
“The Territory isn’t immune to the impacts of the bushfires; that’s why we are taking action now to support the tourism sector and local jobs by joining the Holiday Here This Year campaign.
“Territorians can do their bit by holidaying at home, by sharing the hashtag #holidayherethisyear, by tagging @NTaustralia on their holiday snaps and by encouraging their friends and family to put the NT on their holiday itinerary.
“The Territory offers our fellow Aussies a break with a difference. Whether its crystal clear waterfalls, the rugged beauty of Kakadu or stunning Red Centre landscapes, we encourage our interstate friends to come and experience this beautiful part of the country.
“Tourism in the Northern Territory supports more than 17,100 direct and indirect jobs and thousands of small to medium local businesses. The Territory Labor Government is continuing to invest in this critical economic driver through our Turbocharging Tourism initiative.”
Quotes from Tourism Australia Managing Director, Phillipa Harrison:
“There is no doubt that Australian tourism has been hit hard by the recent bushfires. It’s critical that we help the industry get back on its feet as soon as possible.
“The desire from ordinary Australians to assist the communities impacted both directly and indirectly by the bushfires has been overwhelming. This campaign seeks to show them how they can directly support the recovery by simply holidaying here in Australia.
“We are currently in the middle of the peak summer period and we’re already seeing an impact on tourism as people delay or cancel their travel plans, including to areas that haven’t been directly affected.
“That is why we are asking people to commit to holidaying in their own backyard this year - whether it’s a drive up the coast, taking a trip interstate, or ticking off a bucket list destination - and to spread the word that Australia is ready to welcome more travellers.
“Holiday Here This Year is a practical way that Australians can help bushfire affected communities by filling hotel rooms, restaurants, caravan parks, beaches and more.”
Media contact: Lisa Sennett 0436 929 858
