Northern Territory Government Newsroom

Saving Jobs: Tourism Rebound Taskforce Established for Industry Recovery

The Territory Labor Government has established a Tourism Rebound Taskforce made up of national experts to provide strategic and practical advice on a potential recovery roadmap for the local tourism industry which has been hard hit by COVID-19 measures.

The Taskforce will provide a national and international perspective on forging a pathway to recovery, bringing together leaders from across the tourism sector with expertise in accommodation and hospitality, drive tourism, aviation and touring.

The nine member Tourism Rebound Taskforce is chaired by Tourism NT’s Chair of the Board of Commissioners, Mr Michael Bridge.

He is joined by fellow Board Commissioner, Mr Denis Pierce, Director of Linchpin and member of the National Tourism Restart Taskforce and Ms Helen Martin, Managing Director of Banubanu Wilderness Retreat and Chair of the Aboriginal Tourism Advisory Council.    

Additional taskforce members are leaders in their industry and include:

- Ms Margy Osmond, CEO of the Tourism & Transport Forum
- Mr Simon McGrath, Chief Operating Officer for AccorHotels Pacific
- Ms Michaela Webster, Chief Operating Officer, Discovery Parks Group
- Mr Matthew Cameron Smith, Managing Director for AAT Kings
- Mr Peter Savoff, General Manager of the Darwin Convention Centre; and
- Mr Grant Hunt, CEO of Voyages Indigenous Tourism Australia.

Taskforce members have been appointed for an initial one month period (up to 30 May 2020).

The Tourism Rebound Taskforce is a non-statutory body and role and functions of the Tourism Rebound Taskforce are advisory.

Quotes from Chief Minister, Michael Gunner:

“The Territory is one of the great destinations - but how people visit us and enjoy our great lifestyle may never be the same.

“We’ve brought together a champion team and their job is to champion the NT to the rest of the country and the rest of the world.

“We will work with experienced tourism operators to back in locals to recover and adapt and keep Territorians in jobs.

“I can’t tell you when the borders will open again but when they do we will be ready to welcome people with that same Territory spirit.

“Right now the Territory is known as the safest place in Australia, but we are also the greatest place in Australia and I want everyone else to see that too.

“And as one of the safest and most magnificent places in the world people will want to come here.”

Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:

“The NT tourism industry is expected to be one of the hardest hit by the necessary COVID-19 health measures with projected revenue for air transport, touring, attractions, accommodation and hospitality reduced by up to 90 per cent.  

“Tourism is a major employer and contributor to the Northern Territory economy with $2.2 billion in Gross Value Added (GVA) and supporting 17,100 jobs in the NT, so the steps we take right now towards recovery are critical.” 

Quotes from Chair of the Tourism Rebound Taskforce, Michael Bridge:

“Tourism is the lifeblood of the Territory, which has supported thousands of jobs and thousands of small to medium local businesses.

“We cannot underestimate the impact to our economy as a result of travel restrictions and it is important that we work together to prepare for both a national and global rebound, that will result in greater competition than ever before.

“The Territory needs to come first in our thinking. We need to direct our energies into supporting the sector so they can come out of hibernation mode and get through what will likely be one of our toughest low seasons ever.”

Media Contact: Lisa Sennett 0436 929 858


Tourism Rebound Taskforce Terms of Reference