Northern Territory Government Newsroom

Supporting Our Tourism Operators: Time To Be A Territorian Campaign

A new intra-Territory campaign encouraging locals to get out and enjoy their backyard, and help to support local tourism operators kicks off tomorrow.

Following the Northern Territory Government's announcement that biosecurity restrictions will be removed from 5 June, the ‘Time to be a Territorian’ campaign is another step towards supporting the local tourism sector while NT border restrictions remain in place.

We are encouraging Territorians to explore as much of the Territory as they can, to support our tourism industry.

It will encourage locals to support their mates, their neighbours and their relatives who work in the tourism sector, which has been globally impacted as a result of COVID-19.

Every dollar spent in a local business will circulate through the local economy, a dollar spent in the NT stays in the NT and benefits all Territorians.

This intra-Territory campaign is the first step in a planned marketing approach which will be launched in stages as further restrictions are eased, enabling tourism businesses to sustainably start to open their doors, with the next steps being to build tourism demand across the country, ensuring that the Territory’s tourism industry can rebound strongly as soon as it is safe to allow more interstate visitors.

With many tourism operators still planning their reopening schedule, the campaign is partnered with regional tourism organisations, Tourism Top End and Tourism Central Australia, who are best placed to provide advice on exciting experiences that you may not be aware of and that you can book in your local area.

NT border security arrangements will remain in place until advised by the Northern Territory Government, based on the expert health advice.  

Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:

“Over the last few months we’ve sacrificed a lot to keep Territorians safe. We’ve looked out for each other, and now we need to keep looking out for each other by experiencing as much of our own backyard as we can.

“Following yesterday's announcement that biosecurity restrictions will be removed from 5 June, we are encouraging locals to begin planning experiences like a fishing charter, a water cruise, a cultural experience or an overnight stay, which are crucial to supporting our tourism sector.

“Whether it’s a wildlife experience, a scenic flight, a luxury staycation in a local hotel or a cultural tour now is a great time to live like a tourist, experience this wonderful region and support your mates.”

Quotes from GM Tourism Top End, Glen Hingley:

“The Territory’s tourism operators have been developing great value and meaningfully considered experiences for Territorians to discover more about our amazing backyards.

“The experienced team at the Travel and Information Centre are the local experts to give insider tips and advice for their fellow Territorians so as to make the most of our incredible Top End dry season. Now is the ideal time to explore the Top End and support fellow’s Time to be a Territorian!”


Media contact: Lisa Sennett 0436 929 858


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