Tourism NT’s newest campaign The Territory is the answer will launch nationally tomorrow to entice Australians to start booking their dream holiday to the Northern Territory.
The campaign targets domestic travellers who have travel credits, cabin fever and the desire to escape the winter weather in the southern states.
It targets Australians who might have been planning an overseas trip but had plans derailed by COVID-19.
Part of the campaign, a collection of quirky television and digital advertisements, will capture the imagination of everyday Australians feeling the effects of lock down, who are ready to bust out and explore what the Northern Territory has to offer.
It will run from June to October 2020 with a national roll out across television, print, radio, digital marketing, social media and consumer activations.
The campaign launch follows the Territory Labor Government’s announcement last week of a tourism voucher scheme to encourage Territorians to explore the Territory and support local tourism businesses until borders can safely re-open to interstate visitors on July 17.
More than 26,000 vouchers worth $200 will be available from 1 July, Territory Day, for Territorians to put towards a tourism experience, tour, accommodation, hire car or recreational fishing charter, so long as they match the spend with their own money.
Cooperative campaign partners Expedia Group including Wotif, Tripadvisor and Helloworld Travel will promote a range of packages for holiday makers. Further travel deals will be supported by Apollo, THL (Britz/Maui), Let’s Go Motorhomes, CIAA (NT Caravan Parks Association), Discovery Parks, Europcar and BIG4.
Find out more www.northernterritory.com
Quotes from Minister for Tourism, Sport and Culture, Lauren Moss:
“Our tourism businesses have been hard hit by COVID-19, but with our borders opening up on 17 July, we stand ready to entice our Southern friends to spend their holiday dollars here.
“Last year, Aussies spent more than $64 billion on overseas holidays. With international travel off the cards until at least next year, we’re encouraging our friends down south to come and have the adventure of a lifetime here.
“Whether it’s crystal clear waterfalls, luscious sunsets, the rugged beauty of Litchfield or stunning Red Centre landscapes, the Territory has all the answers for our interstate friends who have been cooped up for months and are now rugged up against the winter chill.
“So book your plane ticket or pack up the car – we’ll be ready with cold drinks and a warm welcome.”
Quotes from Tourism NT, Executive General Manager Marketing, Tony Quarmby:
“For too long Australians have said ‘I’ll go one day’ - well that day has come, there are no excuses left.
“Everyone here is looking forward to re-opening and sharing this spectacular part of our backyard with the rest of the country.
“It is the opportunity all Australians have been waiting for, the chance to escape our enforced mundane routines and the southern winter chill. The weather up here is still warm, there’s plenty of spectacular attractions to experience and wide open spaces to explore. Book now and come up and shake off those ‘isolation’ blues."
Quotes from A/CEO Department of Tourism Sport and Culture, Andrew Hopper:
“We acknowledge the devastating impact that these closures have had on the tourism industry. As an industry we have been waiting for this moment when our borders reopen. We are thrilled and absolutely ready to now answer the call of the many Australians, looking for an escape to the warmer climes of our regions.
“It will not be an easy road ahead for the sector, as we enter an extremely competitive market and continue to work closely with health officials to best manage the COVID situation as we transition.
“The team at Tourism NT is here to support the tourism industry to move forward. If we are to make an impact, it will rely on getting holiday visitors here in the Territory.”
Media contact: Lisa Sennett 0436 929 858