Northern Territory Government Newsroom

Art Trails Campaign Launched

Tourism NT has launched the latest Territory Art Trails marketing campaign to promote local Aboriginal cultural tourism offerings as unique experiences.

The campaign will showcase the Northern Territory’s distinctive Aboriginal tourism experiences through events, art centres, galleries, experiences and attractions.

In line with the Seek Different campaign, this initiative will market these experiences as: “It’s an art gallery, but different.”

The campaign will run across digital platforms such as NewsCorp, The Australian, nine.com.au and 9 Travel with video content promoted on social channels and programmatic advertising until the end of May.

Print advertising in Vault Magazine will also form part of the campaign.

Tourism NT is working with the Department of Territory Families and the Arts and Culture division of Housing and Communities who lead the engagement with art centres and galleries on the trail.

Other stakeholders include the NT Major Events Company, Araluen Arts Centre, the Museum and Art Gallery of the Northern Territory and regional tourism and art organisations.

Territory arts and tourism organisations interested in joining the Territory Art Trails can find out more by visiting: https://www.tourismnt.com.au/marketing/domestic-marketing/current-campaigns/territory-arts-trail

 Quotes attributable to Minister for Tourism and Hospitality Natasha Fyles:

“The Territory Art Trails features a series of experiences including Parrtjima in Alice Springs and the upcoming Darwin Aboriginal Art Fair.

“The Northern Territory is home to 65,000 year old Aboriginal rock art sites, galleries, cultural tours and world class festivals

“This is just another example of the Northern Territory offering tourists experiences which are iconic and unqiue.”

Quotes from Welcome to Country CEO Jason Eades:

“We are excited to partner with Tourism NT to showcase incredible Aboriginal art experiences that form part of one the world’s greatest art trail.  Discover art beyond gallery walls.  We have worked with our experience providers to highlight the diversity and richness of Aboriginal art experiences available. 

“It also presents the perfect opportunity for every Australian to discover the Northern Territory and learn more about Aboriginal art and culture. Having lived in the Northern Territory, I speak from first-hand experience when I say you are guaranteed to see art in a different way!”