The latest season of Australia’s richest fishing competition, Million Dollar Fish has delivered exceptional results for the Northern Territory reputation for outdoor recreation and economy.
Independent research shows Season 6 of Million Dollar Fish generated an economic benefit of $11 million to the Top End, and $41.3 million across the Territory.
Close to 29,000 people registered for Season 6, and almost 25,000 fishos actively participated in the competition.
The analysis shows Million Dollar Fish continues to reel in high numbers of interstate visitors with the competition particularly popular in Queensland, followed by New South Wales.
Million Dollar Fish attracted over 20,200 interstate visitor overnight stays to the Territory.
The Net Promoter Score (NPS) for Season 6 was 72 per cent, with participation satisfaction coming in at 4.4 out of 5.
Almost 70 per cent of Season 6 visitors to the Territory indicated they were very likely to return for the next season of the competition. Million Dollar Fish is reinforcing that the Top End is open for business in summer and delivering world class tourism experiences.
Million Dollar Fish Season 7 returns on 1 October 2021 and will run until 31 March 2022.
Registrations open on 1 September 2021.
For more information, head to www.milliondollarfish.com.au or follow Million Dollar Fish on social media.
Quotes from Minister for Major Events Natasha Fyles:
“The results from Million Dollar Fish Season 6 are an overwhelming endorsement of this iconic competition which plays a vital role boosting our lifestyle and economy to the tune of more than $40 million.
“Each year thousands of visitors make their way to the Territory to experience our world-class fishing and try their hand at reeling in the Million Dollar Fish.
“The flow-on effects are enormous, as tourists sleep in our hotels, fill up at our servos, eat and drink in our restaurants, and stock up on gear at our fishing shops.
“The Territory Labor Government invests in Million Dollar Fish knowing it supports local businesses and strengthens our economy.”
Quotes from Minister for Small Business, Paul Kirby
“We have definitely hooked a winner with our Million Dollar Fish Competition – with over $40 million in economic return for the Territory.
“Recreational fishing is a huge part of the Territory lifestyle and because you can fish here all year round, it attracts thousands of visitors and creates hundreds of jobs.
“We also want to boost local businesses in every way we can and the economic benefits from Million Dollar Fish show that it is much more than just a fishing competition in the Territory.”
Quotes from SportsBet External Affairs Manager Brad Fanning:
“SportsBet is thrilled to be the naming rights sponsor of an initiative that is delivering so many benefits to the Territory.
“It is fantastic these impressive results have been confirmed as we are busy preparing for Season 7 to be another bumper year, both for fishos out on the water trying to catch a tagged barra, and for the Territory as businesses reap the benefits of so many people signing up for this unique competition.”